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Marketing: A Behavioural Analysis · Study

BookMarketing: A Behavioural Analysis

Peter M. Chisnall1975

Book1975

Marketing: A Behavioural Analysis

Peter M. Chisnall

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Consumer Behavior and Marketing Influence Marketing and Advertising Strategies Consumer Behavior and Market Dynamics

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2002Market Segmentation by Motivation: The Case of Switzerland 2003An exploratory study of the effects of experience on consumer perceptions of the service quality construct 2004Cognitive dissonance and the stability of service quality perceptions 1990The application of marketing to British politics 2003The effects of perceptual processes on the measurement of service quality 1997Evaluation of Factors Influencing Construction Clients' Decision to Build 2001Survey timing and consumer perceptions of service quality: an overview of empirical evidence 1984Marketing's Domain

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Year1975

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Published1975-01-01

Languageen

Citations71

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ShelfConsumer Behavior and Marketing Influence

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openalex_workW1494942473

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