Gender in children's television worldwide: Results from a media analysis in 24 countries

Olaf Hofmann · Hans‐Bernd Brosius · C. Carter · Ka Ip Chan · Stephanie Hemelryk Donald · JoEllen Fisherkeller +13 more

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Media, Gender, and Advertising Gender, Feminism, and Media Media Influence and Health

Abstract

In the world’s largest quantitative media analysis of children’s TV so far the main characters of fictional programmes in 24 countries were coded. The results show a clear under-representation and stereotyped depiction of female characters worldwide.

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