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PACKAGING: A KEY ELEMENT IN ADDED VALUE
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PACKAGING: A KEY ELEMENT IN ADDED VALUE (1988)PACKAGING: A KEY ELEMENT IN ADDED VALUEThe Impact of Informational Package Elements on Consumer Purchase Behaviour of Breakfast Cereal Products: The Case of University Students in Masvingo, Zimbabwe. (2013)The Impact of Informational P…Marketing: Theory and Practice (1983)Managing Brand Equity (1991)The importance of packaging attributes: a conjoint analysis approach (2007)
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  • 2013The Impact of Informational Package Elements on Consumer Purchase Behaviour of Breakfast Cereal Products: The Case of University Students in Masvingo, Zimbabwe.7 cited

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