Explorations in Consumer Culture Theory

Abstract

Introduction, Explorations in Consumer Culture Theory: What Are We Exploring Now?, Eileen Fischer, and John F. Sherry, Jr., Section One: Forming and Framing, From CCT to CCC: Building Consumer Culture Community, Johanna Moisander, Lisa Penaloza and Anu Valtonen, Theoretical Realism: Culture and Politics in Commercial Imagery, Linda M. Scott, Section Two: Time and Space, Banking on History: Reflections in the Archive Mirror, Barbara Olsen, Dwelling in Mobility: Homemaking Among Mobile Professionals, Fleura Bardhi and Soren Askegaard, Section Three: Setting and Self, Are We There Yet? Coproducing Success and Failure in Personal Training, Eileen Fischer, Cele C. Otnes, Brynn Winegard, Eric Li and Sarah Scarbrough-Wilner, Designer Genes: DNA Testing Services and Consumer Identity, Elizabeth C. Hirschman and Donald Panther-Yates, Section Four: Brands and Images, Allomother as Image and Essence: Animating the American Girl Brand, John F. Sherry, Jr., Stefania Borghini, Mary Ann McGrath, Albert Muniz, Nina Diamond and Robert V. Kozinets, Engineering a Mainstream Market for Sustainable Practices, Diane M. Martin and John W. Schouten, Section Five: Rites and Games, Tinsel, Trimmings and Tensions: Negotiating a Focal Artifact, Cele C. Otnes, Elizabeth Crosby, Robert Kreuzbauer and Jennifer Ho, Stacking the Deck Gambling in Film and the Diffusion of Casino Gambling, Ashlee Humphreys, Section Six: Poetry, Living Things, Small Things, John W. Schouten, Heading Home, Consumption Kaddish in Four Koans, John F. Sherry, Jr., Haiku for EATNIKS, Eugene Halton, Imagined (Musical) Experiences: Across Four Centuries, George Zinkhan, Conclusion, Reflections and Revanche, John F. Sherry, Jr. and Eileen Fischer.

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