Management Mistakes and Successes

Abstract

Preface. About the Author. Chapter 1 Introduction. PART I PLAYERS IN A TIME OF ECONOMIC CRISIS. Chapter 2 Walmart-A Winner. Chapter 3 Procter & Gamble: An Old Strategy Is Found Wanting. PART II GREAT COMEBACKS. Chapter 4 Continental Airlines: Salvaging from the Ashes. Chapter 5 Harley-Davidson: A Long-Overdue Revival. Chapter 6 IBM: A Fading Giant Rejuvenates. PART III ENTREPRENURIAL ADVENTURES. Chapter 7 Google-An Entrepreneurial Juggernaut. Chapter 8 Starbucks-A Paragon of Growth and Employee Benefits Faces Storm Clouds. PART IV PLANNING. Chapter 9 Euro Disney: Bungling a Successful Format. Chapter 10 Boeing: Miscalculations on a Worldwide Scale. Chapter 11 Vanguard: Success in Taking the Road Less Traveled. PART V LEADERSHIP AND EXECUTION. Chapter 12 Hewlett-Packard Under Carly Fiorina, and After Her. Chapter 13 Southwest Airlines: Try to Match Our Prices. Chapter 14 Herman Miller: A Role-Model in Leadership. Chapter 15 Boston Beer-Can I Compete with the Big Boys? PART VI CONTROLLING. Chapter 16 United Way: A Not-for-Profit Organization Also Needs Controls and Oversight. Chapter 17 Maytag: Incredibly Loose Supervision of a Foreign Subsidiary, Also, the Allure of Outsourcing. Chapter 18 MetLife: Poorly Controlled Sales Practices. PART VII ETHICAL MISTAKES. Chapter 19 DaimlerChrysler: Blatant Misrepresentation. Chapter 20 Merck's Vioxx: A Catastrophe and Other Problems. Chapter 21 Ford Explorers with Firestone Tires: Ill Handling a Killer Scenario. Chapter 22 Conclusions: What Can Be Learned? Index.

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