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Over the centuries, folk culture in Poland has undergone many changes due to natural civilization processes – from the culture catering for basic needs of rural society, to commercial culture catering mainly for tourists’ needs. The cultural products created on the basis of its resources, being more or less authentic, begin to determine the attractiveness of many regions in Poland. The article attempts to establish the potential and development possibilities of cultural tourism in rural areas of Poland, considering the regional differences. Furthermore, the author is reviewing terms connected with the use of folk culture resources, and she also draws attention to process of creating cultural products and its influence on the folk culture commercialization.
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