Mobile apps of Spanish talk radio stations. Analysis of SER, Radio Nacional, COPE and Onda Cero’s proposals

Abstract

Mobile devices today have become the center of our connectivity.Radio companies tailor their content in several ways: podcasting, streaming, and mobile applications.The aim of this paper is to learn more about the mobile app content of the most popular talk radio stations in Spain.For this purpose, in January 2015 we conducted a qualitative content analysis in order to establish the type of products provided, their structure and hierarchy, and to determine to what extent Spanish talk radio stations are taking full advantage of this new potential.

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