Abstract
When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today.
Citations in this library
Stored only when both papers are in the corpus — 340 citations exist upstream.
Cited by
2008The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions2009Influence of the Quality of Food, Service, and Physical Environment on Customer Satisfaction and Behavioral Intention in Quick-Casual Restaurants: Moderating Role of Perceived Price2006Priority setting of health interventions: the need for multi-criteria decision analysis.2018A study of the correlation between STEM career knowledge, mathematics self-efficacy, career interests, and career activities on the likelihood of pursuing a STEM career among middle school students2014Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting2018Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love2014Willingness-to-pay for sustainability-labelled chocolate: an experimental auction approach2011Multi-criteria assessment of offshore wind turbine support structures