Empirical studies have produced mixed results on the relationship between a school's sports success and the quantity and quality of students that apply to the school. This study uses two unique data sets to shed additional light on the indirect benefits that sports success provides to NCAA Division I schools. Key findings include the following: (1) football and basketball success significantly increases the quantity of applications to a school, with estimates ranging from 2% to 8% for the top 20 football schools and the top 16 basketball schools each year, (2) private schools see increases in application rates after sports success that are two to four times higher than public schools, (3) the extra applications received are composed of both low and high SAT scoring students, thus providing potential for schools to improve their admission outcomes, and (4) schools appear to exploit these increases in applications by improving both the number and the quality of incoming students.
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