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There are more and less capable imaginations of the new media encounter moment. New media encounters are a proxy wrestle for the soul of the person and the civilization. At once descriptive and interpretive, speculative and wary, proselytizing and critical, and visionary and regulatory, narratives of new media encounter are the elementary form of media theory – the place from which all meta-discourse about media starts. The overview of how cultures tell themselves about new media in the chapter would in a larger treatment invite more detailed, historically organized evidence. The chapter focuses synoptically on the basic logic of such tellings. It describes four propositions, which outlines something like the overall narrative genome of the new media encounter, particular aspects of which may dominate or recede.
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