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This article presents and discusses the many circuits under which a football jersey achieves value. First, it shows the transformations of the jersey design process that occur because of technological innovation as well as the influence of a group of Transnational Corpororations (TNCs) which have attempted to control the local sports apparel market. This has resulted in the tension between design convergences, the advertisement on jerseys and, therefore, its perceived authenticity. Second, it shows the uses of jerseys prescribed by a football team, in association with the regulations from national and international federations and the firm that designs them. Third, it explores the uses both players and fans make of the object. The article concludes by showing how many of the tensions at play get solved by the production of vintage replica jerseys made by the TNCs themselves and how advertisements have come to guarantee the authenticity of the jersey.
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