Critical Analysis of Multimodal Discourse

Abstract

Abstract The term “critical analysis of multimodal discourse” suggests a merger of two distinct fields of applied linguistics: critical discourse analysis and multimodality. At present it cannot be said that such a merger has taken place. Unlike critical discourse analysis and multimodality, the “critical analysis of multimodal discourse” is not—or not yet—a field with its own conferences, journals, edited books, and so on. Although some critical discourse analysts focus on multimodal texts and some multimodal analysts take a critical stance, they are in the minority, in both fields, despite the increasingly important role of multi‐modal discourse in many social and political contexts, especially since the emergence of the Internet. It is therefore best to separately survey multimodal work within the tradition of critical discourse analysis and critical work within the tradition of multimodality; and to then assess whether—and if so, to what degree—a coherent field of study has begun to emerge, even though it does not as yet have a clear academic identity of its own.

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