IMPULSIVE BUYING PADA DEWASA AWAL DI YOGYAKARTA

Paulus Henrietta

11 citations0/0 files storedJurnal Psikologi

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

T his research aimed to know the impulsive buying tendency of early adult in Yogyakarta. Impulsive buying was a buying activity without cosideration, and accompanied by strong emotional response. High impulsive buying tendency occured between age 18 to 39 years old. This research was a quantitative descriptive research with 395 subjects. Generally, the impulsive buying tendency in this research was low. Based on comparation between man and woman, it was found that woman was more impulsive than man. The result also showed that married person was more impulsive than unmarried person. Based on the types of job, there was several different among those types. But there was no different of impulsive buying tendency based on the education background level. Keywords: impulsive buying, early adult

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 11 citations exist upstream.

Cited by

2021HUBUNGAN ANTARA HARGA DIRI DENGAN PERILAKU IMPULSIVE BUYING PADA REMAJA PENGGEMAR K-POP 2022Aktualisasi Diri Individu Dewasa Awal di Wilayah Kabupaten Ngawi

Imported from OpenAlex (CC0) — nothing here is generated.