Market Driven Health Care: Who Wins, Who Loses in the Transformation of America's Largest Service Industry

Abstract

Introduction What Consumers Want: Convenience And Mastery The Consumer Revolution When Patients Wont Remain Patient Give Me Mastery or Give Me Death: The New Health Care Activist The Health Care System That Provides Convenience and Mastery What Payers Want: Quality And Lower Costs Options for the Productivity Revolution Downsizing The Just Say No Diet Upsizing The Big Is Beautiful Diet What Works: Health Care Focused Factories And Medical Technology Resizing The Trade Fat for Muscle Diet Resizing and the Role of Technology How to Accomplish Resizing The Case of Deere and Company How To Make It Happen A Consumer-Controlled Health Insurance System How to Make It Happen: New Rules, New Tools

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