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The position of marketing education

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References

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2015Exploring the Divides Among Students, Educators, and Practitioners in the Use of Digital Media as a Pedagogical Tool57 cited
2007What are the essential capabilities of marketers?53 cited
1999Can a Simulation Help Achieve Course Objectives? An Exploratory Study Investigating Differences Among Instructional Tools45 cited
2007The Curiosity in Marketing Thinking44 cited
2006The Pedagogical Efficacy of a Sales Management Simulation44 cited
2011Understanding students’ choice of electives and its implications42 cited
1997Employers' Perceptions of Service Quality in Higher Education34 cited
2002The Impact of Collaboration Between Industry and Academia on SME Growth31 cited

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2004Why Do Undergraduate Marketing Majors Select Marketing as a Business Major? Evidence from Australasia28 cited

2011Marketing Capstone Models The Apprentice Television Show With Client-Sponsored Projects24 cited

2006A comparison of marketing teaching methods in North American and European universities23 cited

2002Future Marketers: Future Curriculum: Future Shock?23 cited

2016Motives underlying the choice of business majors: A multi-country comparison17 cited