The thematic orientation of publications mentioned on social media

Rodrigo Costas · Zohreh Zahedi · Paul F. Wouters

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scientometrics and bibliometrics research Psychology Research and Bibliometrics Web visibility and informetrics

Abstract

Purpose – The purpose of this paper is to analyze the disciplinary orientation of scientific publications that were mentioned on different social media platforms, focussing on their differences and similarities with citation counts. Design/methodology/approach – Social media metrics and readership counts, associated with 500,216 publications and their citation data from the Web of Science database, were collected from Altmetric.com and Mendeley. Results are presented through descriptive statistical analyses together with science maps generated with VOSviewer. Findings – The results confirm Mendeley as the most prevalent social media source with similar characteristics to citations in their distribution across fields and their density in average values per publication. The humanities, natural sciences, and engineering disciplines have a much lower presence of social media metrics. Twitter has a stronger focus on general medicine and social sciences. Other sources (blog, Facebook, Google+, and news media mentions) are more prominent in regards to multidisciplinary journals. Originality/value – This paper reinforces the relevance of Mendeley as a social media source for analytical purposes from a disciplinary perspective, being particularly relevant for the social sciences (together with Twitter). Key implications for the use of social media metrics on the evaluation of research performance (e.g. the concentration of some social media metrics, such as blogs, news items, etc., around multidisciplinary journals) are identified.

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References

2009Software survey: VOSviewer, a computer program for bibliometric mapping 2005Citation Analysis in Research Evaluation 2006Bibliometric monitoring of research performance in the Social Sciences and the Humanities: A Review 2012What is societal impact of research and how can it be assessed? a literature survey 2011Text mining and visualization using VOSviewer 2014Do “altmetrics” correlate with citations? Extensive comparison of altmetric indicators with citations from a multidisciplinary perspective 2014Do altmetrics point to the broader impact of research? An overview of benefits and disadvantages of altmetrics 2013Tweeting biomedicine: An analysis of tweets and citations in the biomedical literature

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2020Studying the accumulation velocity of altmetric data tracked by Altmetric.com 2019Variation in Valuation: How Research Groups Accumulate Credibility in Four Epistemic Cultures 2018On the relationships between bibliographic characteristics of scientific documents and citation and Mendeley readership counts: A large-scale analysis of Web of Science publications 2017Mendeley readership as a filtering tool to identify highly cited publications

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