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Wroe Alderson's Marketing Behaviour and Executive Action inserted into Reavis Cox's marketing theory course at Wharton 50 years ago
16 references·0 citing·28 second hop
Wroe Alderson's Marketing Behaviour and Executive Action inserted into Reavis Cox's marketing theory course at Wharton 50 years ago (2011)Wroe Alderson's Marketing Behaviour and E…Towards a Theory of Marketing (2006)Towards a Theory of MarketingThe Pragmatic Imagination (1982)The Pragmatic ImaginationFutures trading and hedging (1978)Futures trading and hedgingPrice Theory (1962)Price TheoryThe Education of American Businessmen (1959)The Education of American Bus…Higher Education for Business (1959)Higher Education for BusinessHigher Education for Business (1959)Higher Education for BusinessSocial Behavior as Exchange (1958)Social Behavior as ExchangeThe Theory of Monopolistic Competition (1957)The Theory of Monopolistic Co…Toward a general theory for the behavioral sciences. (1955)Toward a general theory for t…The Politics of Distribution (1955)The Politics of DistributionUrban Traffic (1954)Urban TrafficThe theory of decision making. (1954)The theory of decision making.Marketing in the American Economy (1952)Marketing in the American Eco…Communication Patterns in Task-Oriented Groups (1950)Communication Patterns in Tas…New Laws of Retail Gravitation (1949)New Laws of Retail GravitationThe Utility Analysis of Choices Involving Risk (1948)Le Comportement de l'Homme Rationnel devant le Risque: Critique des Postulats et Axiomes de l'Ecole Americaine (1953)Rational choice and the structure of the environment. (1956)A Protection Motivation Theory of Fear Appeals and Attitude Change1 (1975)From Intentions to Actions: A Theory of Planned Behavior (1985)Theory of games and economic behavior (2019)The Changing Role of Marketing in the Corporation (1992)The End of Business Schools? Less Success Than Meets the Eye (2002)Bad Management Theories Are Destroying Good Management Practices (2005)BUILDING THEORY ABOUT THEORY BUILDING: WHAT CONSTITUTES A THEORETICAL CONTRIBUTION? (2011)Organizational Information Requirements, Media Richness and Structural Design (1986)Knowledge and the Speed of the Transfer and Imitation of Organizational Capabilities: An Empirical Test (1995)The Network Paradigm in Organizational Research: A Review and Typology (2003)Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell (2001)The Adequacy of Speculation in Agricultural Futures Markets: Too Much of a Good Thing? (2010)Facts and Fantasies about Commodity Futures Ten Years Later (2015)Psychological and implied contracts in organizations (1989)Social Exchange Theory: An Interdisciplinary Review (2005)Social Exchange Theory (2006)AN ECONOMIC DERIVATION OF THE “GRAVITY LAW” OF SPATIAL INTERACTION* (1969)A history of schools of marketing thought (2005)Exploring the Social Supportive Role of Third Places in Consumers' Lives (2006)Strategic Factor Markets: Expectations, Luck, and Business Strategy (1986)The Effect of a Market Orientation on Business Profitability (1990)Making knowledge the basis of a dynamic theory of the firm (1996)Industrial Organization: A Strategic Approach (1999)Reflective and Impulsive Determinants of Social Behavior (2004)Competition and Price Variation when Consumers Are Loss Averse (2008)
this work references cited by second hop

References

  • 1958Social Behavior as Exchange5,555 cited
  • 1954The theory of decision making.2,708 cited
  • 1957The Theory of Monopolistic Competition2,142 cited
  • 1950Communication Patterns in Task-Oriented Groups2,132 cited
  • 1959Higher Education for Business735 cited
  • 1959Higher Education for Business685 cited
  • 1959The Education of American Businessmen487 cited
  • 1962Price Theory406 cited
  • 1949New Laws of Retail Gravitation350 cited
  • 1978Futures trading and hedging238 cited
  • 1954Urban Traffic223 cited
  • 1955Toward a general theory for the behavioral sciences.195 cited
  • 1955The Politics of Distribution166 cited
  • 2006Towards a Theory of Marketing120 cited
  • 1952Marketing in the American Economy113 cited
  • 1982The Pragmatic Imagination102 cited

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