Articlehybrid2013

Impact on alcohol purchasing of a ban on multi‐buy promotions: a quasi‐experimental evaluation comparing S cotland with E ngland and W ales

Ryota Nakamura · Marc Suhrcke · Rachel Pechey · Marcello Morciano · Martin O Roland · Theresa M. Marteau

44 citations0/0 files storedAddiction

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Consumer Market Behavior and Pricing Substance Abuse Treatment and Outcomes Global Public Health Policies and Epidemiology

Abstract

AIMS: To evaluate the impact of the 2011 Scottish ban on multi-buy promotions of alcohol in retail stores. DESIGN AND SETTING: Difference-in-differences analysis was used to estimate the impact of the ban on the volume of alcohol purchased by Scottish households, compared with those in England and Wales, between January 2010 and June 2012. PARTICIPANTS: A total of 22 356 households in Scotland, England and Wales. MEASUREMENTS: Records of alcohol purchasing from each of four categories (beer and cider, wine, spirits and flavoured alcoholic beverages), as well as total volume of pure alcohol purchased. FINDINGS: Controlling for general time trends and household heterogeneity, there was no significant effect of the multi-buy ban in Scotland on volume of alcohol purchased either for the whole population or for individual socio-economic groups. There was also no significant effect on those who were large pre-ban purchasers of alcohol. Most multi-buys were for beer and cider or for wine. The frequency of shopping trips involving beer and cider purchases increased by 9.2% following the ban (P < 0.01), while the number of products purchased on each trip decreased by 8.1% (P < 0.01). For wine, however, these effects were not significant. CONCLUSIONS: Banning multi-buy promotions for alcohol in Scotland did not reduce alcohol purchasing in the short term. Wider regulation of price promotion and price may be needed to achieve this.

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References

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Cited by

2016Alcohol: taking a population perspective 2014Evaluating the impact of the alcohol act on off‐trade alcohol sales: a natural experiment in S cotland 2019Food and Beverage Price Promotions: an Untapped Policy Target for Improving Population Diets and Health 2019Optimizing stock‐keeping unit selection for promotional display space at grocery retailers 2016Measuring the impact of alcohol multi-buy promotions on consumers' purchase behaviour 2019Do purchases of price promoted and generic branded foods and beverages vary according to food category and income level? Evidence from a consumer research panel

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