Google's Insights for Search: A Note Evaluating the Use of Search Engine Data in Social Research*

Christopher P. Scheitle

74 citations0/0 files storedSocial Science Quarterly

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Computational and Text Analysis Methods Data-Driven Disease Surveillance Human Mobility and Location-Based Analysis

Abstract

Objective. This research note presents and assesses the potential for Google's Insights for Search tool for use in social science research. Methods. Measures of social phenomena across time and across ecological units produced from search engine data are compared with existing data sources. Results. The comparisons show that the search engine data correspond quite closely with existing measures of issue salience and religious adherence. Conclusions. Given its relative lack of cost both in terms of money and labor, its flexibility, and its correspondence to other data, social scientists should consider the Insights for Search tool for research purposes.

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References

2001Social Implications of the Internet 2009Shaping attitudes about homosexuality: The role of religion and cultural context 2009Multiple Category Memberships in Markets: An Integrative Theory and Two Empirical Tests

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2014The cost of racial animus on a black candidate: Evidence using Google search data 2015Association between an Internet-Based Measure of Area Racism and Black Mortality 2013Google search patterns suggest declining interest in the environment 2017Area racism and birth outcomes among Blacks in the United States 2014Do American States with More Religious or Conservative Populations Search More for Sexual Content on Google?2017Unbuckling the Bible Belt: A State-Level Analysis of Religious Factors and Google Searches for Porn 2013The Cost of Racial Animus on a Black Presidential Candidate: Using Google Search Data to Find What Surveys Miss 2016Information Flow in the 21st Century: The Dynamics of Agenda-Uptake

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