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Mainstream journalism has been a key contributor to the polarization of politics in many developed nations—but the intrusion of new forms of (online) journalism may well swing the balance back toward a more discursive, deliberative approach. (Indeed, many of these new forms have arisen in response to the lack of nuanced reporting in mainstream news coverage, of course.) If so, the key question that arises, and that we will examine here, is how such new forms of journalism can grow beyond their beginnings as tactical media linked to specific causes and temporary actions, and how they may establish themselves as a permanent fixture in the news mediascape. As we will see, some parallels can be drawn between this process and another process of transition from short-term tactics to longer-term strategies: the rise of the European Greens from extraparliamentary activists to established political force.
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