Article2011

Wine Tourism in Spain: Denomination of Origin Effects on Brand Equity

72 citations0/0 files storedInternational Journal of Tourism Research

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Wine Industry and Tourism Diverse Aspects of Tourism Research Culinary Culture and Tourism

Abstract

ABSTRACT This research focuses on the analysis of wine tourism in four Spanish regions. Specifically, its main purpose is the development of a model to study the influence of the denomination of origin brand image, as a regional brand, and destination image on wine tourism destination brand equity. Due to the importance of destination marketing strategies, this study has been carried out from the wine industry's perspective. The conclusions obtained are applicable to the tourist sector and, particularly, to those wineries that wish to start a new line of business: wine tourism. Copyright © 2011 John Wiley & Sons, Ltd.

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References

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Cited by

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