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Research Use of the IRI Marketing Data Set: Bibliography · Study

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PreprintResearch Use of the IRI Marketing Data Set: Bibliography

Michael W. Kruger2013

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Preprintgreen2013

Research Use of the IRI Marketing Data Set: Bibliography

Michael W. Kruger

7 citations·0/0 files stored·SSRN Electronic Journal

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Data Analysis and Archiving

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References

2008Database Paper—The IRI Marketing Data Set 2012The Evolution of Brand Preferences: Evidence from Consumer Migration 2019Retail forecasting: Research and practice 2016How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?2015Machine Learning Methods for Demand Estimation 2022Online and offline retailing: What we know and directions for future research 2020Retail sales forecasting with meta-learning 2015The Cyclicality of Sales, Regular and Effective Prices: Business Cycle and Policy Implications

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Details

Year2013

Typepreprint

Published2013-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations7

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.2139/ssrn.2342688

openalex_workW1508230487

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