Patterns in the Use of Theory In Media Effects Research

Abstract

The use of theory in the production of a scholarly literature is a key indicator about how systematically scholars in a field generate research studies and integrate those findings into knowledge structures about their phenomenon of interest. This chapter examines patterns in the way theory is used in the scholarly field concerned with media effects. This chapter first discusses the extent to which theories are prevalent in the literature on media effects. It then describes the most often used theories in that literature. The chapter moves on to examine whether the use of theory is more prevalent with certain parts of the media effects phenomenon. Finally, it focuses on the implications of the current practices for the development of scholarship about media effects.

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