Utilising the Concept of a Design's Bandwidth to Achieve Product Platform Effectiveness

Abstract

Developing complex products based on global platforms is a challenge many enterprises face today. Key factors (motors) for utilising platforms in a global organisation are strong incentives for the introduction of platform-based products, such as: the economies of scale by reusing design solutions and minimising bill-of-materials; customer-oriented offers with high degree of variety; the responsiveness in time-to-market; and the flexible utilisation of design and manufacturing resources. It is however not a straightforward process to achieve the expected benefits from product platforms. For instance, to create a configurable platform, that can carry many products, needs more initial resources and time than to create a single product. Thus, one has to make sure that one can utilise the platform as efficient as possible, and get as many high-selling products out of it as possible.

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