The Idea of Smart Shopping - the Generation of Smart Consumers

Abstract

The purpose of this paper is to show the growing popularity of the trend, known as “smart shopping”. This concept was introduced in the United States, and is currently developing in Poland. His appearance is a result of the global economic crisis of 2008-2009. Market fluctuations, the uncertainty of job retention and thus – the need for depositing money “for a rainy day,” forcing many people learn how to save money on purchases. As a result of this process occurs in the generation of so-called Polish trade. “Smart” consumers whose behavior is an inspiring area authors of this paper analyzes. The article consists of several parts. In the first part explains the main concepts related to the analyzed subject, then explains the reasons for the development of smart shopping tendency. After this initial analysis of the concepts followed by recognition of the main features and styles of behavior referred to as “smart shopper”. The next part describes the smart –shopping strategies and tools that are most frequently used to purchase products or services through the consumers. This excerpt from the article allows for a better understanding of the mechanism of action of this phenomenon. Short synthesis of the research results are presented at the of the article. On the international level this subject of Smart Shopping has been researched already, but not in Poland (see international books “Smart Shopping im Einzelhandel: Wissenschaftliche Studie uber die Ursachen dieses Kaufverhaltens und mogliche Abwehrstrategien” by J. Muller or “Smart Shopping: living sustainably” by A. Einspruch1) . Except that in the last five years, we see an increasing number

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