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The Marketing Imagination

· 1983-10-01· book· 961 citationsclosed

Marketing and Advertising Strategies Business Strategies and Innovation Service and Product Innovation

Abstract

Preface to the New, Expanded Edition Preface to the Original Edition 1. Marketing and the Corporate Purpose 2. The Globalization of Markets 3. The Industrialization of Service 4. Differentiation -- of Anything 5. Marketing Intangible Products and Product Intangibles 6. Relationship Management 7. The Marketing Imagination 8. Marketing Myopia 9. Exploit the Product Life Cycle 10. Innovative Imitation 11. Marketing and Its Discontents Index

Cite this

Theodore Levitt (1983). The Marketing Imagination.

@book{theodore1983the,
  title  = {The Marketing Imagination},
  author = {Levitt, Theodore},
  year   = {1983}
}

Citations in this library

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