Priming effects of television news bumpers and teasers on attention and memory

Abstract

This study uses the spreading activation model of information processing to examine the effects of television news previews called bumpers and teasers. Bumpers occur at the beginning of a newscast and teasers occur before commercial breaks. News stories that were preceded by teasers or by both bumpers and teasers elicited more attention than stories that were not primed by a bumper or a teaser. In addition, the verbal information in news stories primed by bumpers and teasers was remembered better. Viewers did not allocate more attention to news stories that had been introduced with bumpers, and priming seemed to have little effect on visual memory.

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