The Effect of Simplicity and Perceived Control on Perceived Ease of Use.

Dongwon Lee · Junghoon Moon

22 citations0/0 files storedJournal of the Association for Information Systems

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Technology Adoption and User Behaviour Usability and User Interface Design Innovative Human-Technology Interaction

Abstract

As the complexity dramatically increases with technological development, the ease of use of technology has been regarded as a critical factor to adpot.This study extends existing Technology Acceptance Model (TAM) proposed by Moon and Kim (2001) by introducing simplicity and perceived control.Simplicity has recently been suggested as an important concept for a successful user interface design by John Maeda (2004;2006) of the MIT Media Lab.The concept of simplicity not only refers to a simple layout, as stated in previous studies, but also embraces interface organization, functionality, structure, work flow and framework.From the literature review, we define simplicity as the antecedent to perceived ease of use and classify it into four sub-dimensions: Reduction, Organization, Integration, and Prioritizing.In addition to simplicity, we also bring in control as an important antecedent to perceived ease of use.Control theory explains that control is conceptually related to the direct manipulation of an object and also related to users' psychological status when they use the object.In this study we demonstrate the role of simplicity and perceived control in the existing TAM.We then apply the extended TAM to the blog service.A survey was conducted for a pilot test (n=59).The results indicate that both perceived control and simplicity influence ease of use in the TAM.This finding asserts the importance of the simplicity and

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 1995Understanding Information Technology Usage: A Test of Competing Models 2000Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model 1992Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1 2001Toward a Theory of Psychological Ownership in Organizations 2003The State of Psychological Ownership: Integrating and Extending a Century of Research 1995A life-span theory of control.

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