In an era in which the electronics sector is the driving industry in the economy, “Wintelism” is the codeword used in this article to reflect a shift in competitive dynamics away from final assembly and vertical market control, towards a struggle over setting and evolving de facto product standards at any point in the value chain. It is argued that “Wintelism” has its origins in the American high-technology sector, but is now diffusing through the creation of international production networks.
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