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Cited by

• 2009Assessing the outcomes of Generation‐Y customers' loyalty101 cited
• 1995Bank selection criteria — a student perspective85 cited
• 1994Service Quality:72 cited
• 1990New competition in financial services70 cited
• 2013A review of consumer decision-making models and development of a new model for financial services63 cited
• 2006Can internal marketing be implemented within bureaucratic organisations?55 cited
• 2019The relationship between identification and loyalty in a public university: Are there differences between (the perceptions) professors and graduates?54 cited
• 2009Key motivations for bank patronage in Ghana53 cited
• 2004Managing financial performance at an ethical investment fund44 cited
• 1998Assessing the implementation of market segmentation in retail financial services43 cited
• 2005Pricing objectives over the service life cycle: some empirical evidence37 cited
• 2003Individual differences in private banking: empirical evidence from Finland34 cited
• 2003Internal Marketing in the UK Retail Banking Sector: Rhetoric or Reality34 cited
• 1997European savings banks: facing up to the new environment33 cited