pROTECTIVE DEVELOPMENT OF CULTURAL HERITAGE TOURISM: THE CASE OF LIJIANG,CHINA

Abstract

Under the rapid development of tourism, what most attracts tourists are the abundant, particular and various cultural heritages, which have the great potential to provide tourist destinations with everlasting charm and appeal. However, tourism is regarded as a double edged sword, and this includes cultural heritage tourism as well. In the process of tourism development at cultural heritage sites, while economic growth and social development have been gained, it seems that some social pressure and environmental problems could not be avoided, such as the danger of characteristic loss, great pressure from crowds of tourists as well as reluctant migration of local residents. Consequently, it becomes increasingly urgent to find a better way to protect these cultural heritages within this fast development of cultural heritage tourism. Moreover, especially in multicultural contexts, people have been paying more attention to these negative impacts from tourism on society, culture, tourist destination and local residents. Under this background, in order to study the protective development of cultural heritage tourism, this research chooses Lijiang in China as a study case, as the Old Town of Lijiang is one of World Cultural Heritage sites with great worldwide fame.

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