Consumer Choices of Women in Residential Drug Treatment: An Analysis of Risk and Impulsivity1

Abstract

The relationship between risk taking, impulsivity, temporal discounting, and shopping choices in an onsite token‐economy store was investigated with 10 women in a long‐term residential drug‐treatment center. Participants completed the Balloon Analogue Risk Task (BART), Eysenck Impulsivity Scale, and a delay discounting task, which were then correlated with the mean amount spent on slow‐ and fast‐moving consumer items for self, child, and household (cash‐and‐carry store items and catalog items). Of particular importance, purchases of slow‐ and fast‐moving items for the child seemed to mirror one another, suggesting that these women are valuing their children's well‐being (in terms of consumer goods) more highly than their own.

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