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Modularization to Support Multiple Brand Platforms
16 references·16 citing·41 second hopsampled
Modularization to Support Multiple Brand Platforms (2001)Modularization to Support Multiple Brand …Multicriteria Optimization in Product Platform Design (2000)Multicriteria Optimization in…Design Rules (2000)Design RulesA Method for Architecting Product Platforms (2000)A Method for Architecting Pro…Product Architecture Definition Based Upon Customer Demands (1999)Product Architecture Definiti…A Product Platform Concept Exploration Method for Product Family Design (1999)A Product Platform Concept Ex…The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs (1998)The Influence of Unity and Pr…Planning for Product Platforms (1998)Planning for Product PlatformsA Heuristic Method to Identify Modules From a Functional Description of a Product (1998)A Heuristic Method to Identif…The power of product platforms : building value and cost leadership (1997)The power of product platform…Design for Variety: Development of Complexity Indices and Design Charts (1997)Design for Variety: Developme…Architectures for product families (1997)Architectures for product fam…Seeking the Ideal Form: Product Design and Consumer Response (1995)Seeking the Ideal Form: Produ…Building Strong Brands (1995)Building Strong BrandsA model-based method for organizing tasks in product development (1994)A model-based method for orga…Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency and Quality (1992)Revolutionizing Product Devel…Product Shape as a Design Innovation Strategy (1987)Product Shape as a Design Inn…Principles for designing products with flexibility for future evolution (2015)Principles for designing prod…Solving the multiple platforms configuration problem (2008)Solving the multiple platform…A customer needs motivated conceptual design methodology for product portfolio planning (2008)A customer needs motivated co…Frameworks for Product Family Design and Development (2007)Frameworks for Product Family…Cost management and cross‐functional communication through product architectures (2007)Cost management and cross‐fun…A multi-criteria assessment tool for screening preliminary product platform concepts (2007)A multi-criteria assessment t…Variant management of modular product families in the market phase (2006)Variant management of modular…A Roadmap for Product Architecture Costing (2006)A Roadmap for Product Archite…Product Platform Development: Considering Product Maturity and Morphology (2005)Product Platform Development:…Issues in Automotive Product Platform Strategies (2004)Issues in Automotive Product …Assessing Product Architecture Costing: Product Life Cycles, Allocation Rules, and Cost Models (2004)Assessing Product Architectur…A Multi-Criteria Framework for Screening Preliminary Product Platform Concepts (2004)A Multi-Criteria Framework fo…A Customer Needs Motivated Conceptual Design Methodology for Product Portfolios (2004)A Customer Needs Motivated Co…Investigation of Customer Needs Frequency vs. Weight in Product Platform Planning (2003)Investigation of Customer Nee…A Classification of Matrix-Based Methods for Product Modeling (2002)A Classification of Matrix-Ba…Three Perspectives on Modularity – A Literature Review of a Product Concept for Assembled Hardware Products (2001)Three Perspectives on Modular…An approach to environmental psychology (1974)Feeling and thinking: Preferences need no inferences. (1980)Possessions and the Extended Self (1988)Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement (2003)Seeing things: consumer response to the visual domain in product design (2004)The Different Roles of Product Appearance in Consumer Choice * (2004)Cognitive representations of semantic categories. (1975)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Seeking something different? A model of schema typicality, consumer affect, purchase intentions and perceived shopping value (2001)The Impact of Industrial Design Effectiveness on Corporate Financial Performance * (2004)Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships (2014)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Impact of Product Aesthetics on the Evaluation of Industrial Products (1994)Exploring corporate strategy (1997)An Investigation of the Processes by Which Product Design and Brand Strength Interact to Determine Initial Affect and Quality Judgments (2002)Embodied Cognition and New Product Design: Changing Product Form to Influence Brand Categorization * (2005)Fundamentals of Product Modularity (1994)A concept exploration method for product family design (1998)Mass customization: The new frontier in business competition (1999)Architecture of Product Family: Fundamentals and Methodology (2001)Data-mining-based methodology for the design of product families (2004)Integrated Product Development (2019)Product development performance: strategy, organization, and management in the world auto industry (1991)An exploration towards a production theory and its application to construction (2000)Temporarily Divide to Conquer: Centralized, Decentralized, and Reintegrated Organizational Approaches to Exploration and Adaptation (2003)Research on Innovation: A Review and Agenda for Marketing Science (2006)Industry Platforms and Ecosystem Innovation (2013)Bridging differing perspectives on technological platforms: Toward an integrative framework (2014)The Role of Dynamic Capabilities in Responding to Digital Disruption: A Factor-Based Study of the Newspaper Industry (2015)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited (2003)The governance of global value chains (2005)Towards a Theory of Ecosystems (2018)Open Platform Strategies and Innovation: Granting Access vs. Devolving Control (2010)The role of product architecture in the manufacturing firm (1995)The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits (1999)Methodological fit in management field research (2007)
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References

  • 1995Building Strong Brands4,432 cited
  • 2000Design Rules3,501 cited
  • 1995Seeking the Ideal Form: Product Design and Consumer Response1,922 cited
  • 1992Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency and Quality1,769 cited
  • 1994A model-based method for organizing tasks in product development1,023 cited
  • 1997The power of product platforms : building value and cost leadership934 cited
  • 1998Planning for Product Platforms928 cited
  • 1998The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs675 cited
  • 1987Product Shape as a Design Innovation Strategy232 cited
  • 1997Architectures for product families226 cited
  • 1997Design for Variety: Development of Complexity Indices and Design Charts202 cited
  • 2000A Method for Architecting Product Platforms199 cited
  • 2000Multicriteria Optimization in Product Platform Design177 cited
  • 1999A Product Platform Concept Exploration Method for Product Family Design146 cited
  • 1998A Heuristic Method to Identify Modules From a Functional Description of a Product129 cited
  • 1999

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Product Architecture Definition Based Upon Customer Demands
123 cited

Cited by

  • 2008Solving the multiple platforms configuration problem63 cited
  • 2007Frameworks for Product Family Design and Development43 cited
  • 2004Assessing Product Architecture Costing: Product Life Cycles, Allocation Rules, and Cost Models38 cited
  • 2006A Roadmap for Product Architecture Costing37 cited
  • 2007A multi-criteria assessment tool for screening preliminary product platform concepts34 cited
  • 2015Principles for designing products with flexibility for future evolution34 cited
  • 2002A Classification of Matrix-Based Methods for Product Modeling29 cited
  • 2008A customer needs motivated conceptual design methodology for product portfolio planning28 cited
  • 2004A Multi-Criteria Framework for Screening Preliminary Product Platform Concepts17 cited
  • 2007Cost management and cross‐functional communication through product architectures15 cited
  • 2001Three Perspectives on Modularity – A Literature Review of a Product Concept for Assembled Hardware Products15 cited
  • 2004A Customer Needs Motivated Conceptual Design Methodology for Product Portfolios14 cited
  • 2004Issues in Automotive Product Platform Strategies12 cited
  • 2005Product Platform Development: Considering Product Maturity and Morphology11 cited
  • 2003Investigation of Customer Needs Frequency vs. Weight in Product Platform Planning11 cited
  • 2006Variant management of modular product families in the market phase11 cited