Implementation of QFD: identifying success factors

Abstract

This paper reports the results and conclusions based on interviews concerning QFD implementations in four Swedish companies. The main question areas were: How is QFD introduced in industrial product development? How does it affect process and product? Are there any general keys to success? The results point towards some critical issues: planning the implementation was an important but often overseen factor. The planning phase should result in a clear goal and a relevant education program. It also helps in overcoming the resistance towards change among the employees. The establishment of a cross-functional team is necessary for the QFD analysis and also gives the method a broad organizational anchoring. Furthermore, the support and active involvement from upper management levels as well as from a dedicated and enthusiastic person seem to play a big part in a successful implementation. Finally, a thorough evaluation of the implementation, where the team is involved and the results are documented, supports learning of procedures as well as further implementation in the organization.

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