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University and course choice

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References

1964Human Capital: A Theoretical and Empirical Analysis, with Special Reference to Education5,126 cited
1976Social Limits to Growth2,908 cited
2018The Economics of Immigration1,735 cited
1999The Role of Marketing831 cited
1989Marketing Concepts and Strategies588 cited
2002Students’ preferences for university: a conjoint analysis534 cited

Cited by

2011Potential of the social media as instruments of higher education marketing: a segmentation study299 cited
2011Student Choice in Higher Education238 cited
2015University choice: what do we know, what don’t we know and what do we still need to find out?186 cited
2014Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?163 cited
2014Factors affecting university image formation among prospective higher education students: the case of international branch campuses161 cited
2012The decision-making and changing behavioural dynamics of potential higher education students: the impacts of increasing tuition fees in England156 cited
2008University marketing directors’ views on the components of a university brand126 cited
2010International Students’ Choice Behavior for Higher Education at Malaysian Private Universities

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121 cited

2014Why Do Students Choose English as a Medium of Instruction? A Bourdieusian Perspective on the Study Strategies of Non-Native English Speakers120 cited

2020Revisiting the ‘university image model’ for higher education institutions’ sustainability120 cited

2011The idiosyncratic behaviour of service quality, value, satisfaction, and intention to recommend in higher education: An empirical examination111 cited

2019The determinants of university strategic positioning: a reappraisal of the organisation111 cited

2015Motivation factors in students decision to study at international branch campuses in Malaysia109 cited

2014Evaluating student satisfaction of quality at international branch campuses108 cited

2010Educational value: how students choose university99 cited

2013Student Evaluation of University Image Attractiveness and Its Impact on Student Attachment to International Branch Campuses94 cited