Marketing strategies for services : globalization, client-orientation, deregulation

M. M. Kostecki

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Service and Product Innovation

Abstract

Preface. List of Tables. Acknowledgements. The Contributors. Part1: Concepts and Issues. Part II: Cases and Business Perspectives. Part III: What Marketing Strategies for the Future? Glossary. Bibliography. Index.

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2005The Market for Force

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