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Advertising media planning: a brand management approach
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Advertising media planning: a brand management approach (2004)Advertising media planning: a brand manag…The evaluation of traditional communication channels and its impact on purchase decision (2020)The evaluation of traditional…Public Perceptions of Billboards: A Meta-Analysis (2017)Public Perceptions of Billboa…Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising (2014)Effectiveness of radio spokes…Conceptualizing Beauty: A Content Analysis of U.S. and French Women’s Fashion Magazine Advertisements (2013)Conceptualizing Beauty: A Con…The Billboardization of Metro Manila (2012)The Billboardization of Metro…The Power of Reach and Frequency in the Age of Digital Advertising (2010)The Power of Reach and Freque…Mass Media Research: An Introduction (1991)Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability (2002)Answering the Call for a Standard Reliability Measure for Coding Data (2007)Advertisement Analysis: A Comparative Critical Study (2014)Comparing portrayals of beauty in outdoor advertisements across six cultures: Bulgaria, Hong Kong, Japan, Poland, South Korea, and Turkey (2014)The Depiction of Beauty-by-Beauty Influencers on Instagram and Generations Z’s Perception of Them (2023)The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Praat: Doing Phonetics by Computer (2011)Neural effects of environmental advertising: An fMRI analysis of voice age and temporal framing (2017)Neural correlates of gender congruence in audiovisual commercials for gender‐targeted products: An fMRI study (2018)Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation (2019)Community, market, state—and associations? (1985)Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)Moving cities: rethinking the materialities of urban geographies (2004)The presence of signage in the control of visual pollution in urban areas: A case study in the M.T Haryono street corridor, Kendari City, Indonesia (2023)The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules (1984)Comparing Response Rates and Response Content in Mail versus Electronic Mail Surveys (1995)Development of a Standard E-Mail Methodology: Results of an Experiment (1998)L’innovazione nella comunicazione integrata di marketing secondo gli attori del network. Una lettura con le mappe cognitive (2012)Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames (2015)Effect of nature of the game on ad-persuasion in online gaming context (2017)The Economics of Information (1961)Introduction to Meta‐Analysis (2009)The Meaning and Effectiveness of Billboard Advertising in Least Developed Countries: The Case of Ethiopia (2018)A Meta-Analysis of the Effects of Disclosing Sponsored Content (2020)Artificial, cheap, fake: Free associations as a research method for outdoor billboard advertising and visual pollution (2020)Introduction to Meta‐Analysis (2021)EDLP, Hi-Lo, and Margin Arithmetic (1994)Empirically Distinguishing Informative and Prestige Effects of Advertising (2001)Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials (2015)
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  • 2014Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising50 cited
  • 2010The Power of Reach and Frequency in the Age of Digital Advertising47 cited
  • 2013Conceptualizing Beauty: A Content Analysis of U.S. and French Women’s Fashion Magazine Advertisements32 cited
  • 2017Public Perceptions of Billboards: A Meta-Analysis25 cited
  • 2020The evaluation of traditional communication channels and its impact on purchase decision19 cited
  • 2012The Billboardization of Metro Manila18 cited

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