Articlediamond2013

Corporate Social Responsibility: Driving Forces and Challenges

57 citations0/0 files storedInternational Journal of Business Research and Development

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Corporate Social Responsibility Reporting Environmental Sustainability in Business Corporate Social Responsibility and Sustainability

Abstract

Corporate social responsibility (CSR) is gaining more and more importance day by day. CSR is not only drawing the corporate magnates into its circumference, but is also luring educationists, social activists, reformists, from all over the world to delve deeper into it. Changing market scenario, globalization, ethical consumerism all are adding heat to the CSR concept. More and more organizations are showing their commitments towards CSR either for enhancing their corporate image or to be in competition. Emergence of different marketing innovations demands direct linkage of corporate social responsibility practices with the business corporate strategies. The present article reviews the CSR literature from 1975 to 2011, conveying changing developments of CSR practices.

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References

2007The Social Responsibility of Business Is to Increase Its Profits 1979A Three-Dimensional Conceptual Model of Corporate Performance 1991The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders 1999Corporate Social Responsibility 2003Misery Loves Companies: Rethinking Social Initiatives by Business 2008“Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility 2006Corporate Social Responsibility: Strategic Implications*2006Corporate Social Responsibility and Resource-Based Perspectives

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