Proverbs Are Never out of Season: Popular Wisdom in the Modern Age

Abstract

27.50), is widely regarded as the world's leading paremiologist (or proverbs expert!) In this entertaining new book, he looks at the uses to which proverbs have been put - political propaganda, advertising, and medical superstition - and their role in the modern world. Ranging from regional proverbs ('Vermont has two seasons - winter and the Fourth of July') to Americanizations ('Don't throw the baby out with the bathwater'), and homespun wisdom ('An apple a day keeps the doctor away'), the book also contains 36 black-and-white halftones illustrating the place of proverbs in popular culture.

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