Applying Behavioural Science to EU Policy-Making

Abstract

This report offers a brief introduction to behavioural science and its application in an EU policy context. It explains what needs to be taken into consideration when applying behavioural science to policy. It stresses the need to identify the behavioural element of a policy and select the appropriate method of research. The report also provides illustrations of how behavioural science has been applied in the past and offers practical recommendations for designing behavioural studies.

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