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Electoral Strategies and Political Marketing
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  • 1997Reconciling marketing with political science: Theories of political marketing145 cited
  • 2008Negative Campaigning in a Multiparty System132 cited
  • 2004The Problem with Party Finance118 cited
  • 2000American Campaign Techniques Worldwide115 cited
  • 1998The wisdom of the war room: US campaigning and Americanization114 cited
  • 2002Mobilizing versus chasing: how do parties target voters in election campaigns?110 cited
  • 1996Strategic analysis in political markets109 cited
  • 2001Parties and Campaign Professionals in a Digital Age107 cited
  • 1996Political marketing and party development in Britain97 cited
  • 2004Branding in Politics—Manifestations, Relevance and Identity-Oriented Management95 cited
  • 2008Has Television Personalized Voting Behavior?94 cited
  • 2009So, What Difference Do Leaders Make? Candidates’ Images and the “Conditionality” of Leader Effects on Voting90 cited
  • 2013Negative Campaigning in Western Europe: Similar or Different?83 cited
  • 1998The Study of Campaign Consultants: A Subfield in Search of Theory78 cited
  • 2008NEGATIVE CAMPAIGNING IN A MULTIPARTY SYSTEM

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75 cited
  • 2007Segmented Mobilization71 cited