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An Exercise in Product Development for the 1980s:
1 references·0 citing·5 second hop
An Exercise in Product Development for the 1980s: (1983)An Exercise in Product Development for th…Marketing Bank Services Barbara (1984)Marketing Bank Services Barba…Strategies for diversification (1972)Designing a long range marketing strategy for services (1980)European Journal of Marketing (1993)Relationship Marketing at the Service Encounter: the Case of Life Insurance (1993)Characteristics of marketing organisation in the New Zealand financial services sector (2003)
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  • 1984Marketing Bank Services Barbara29 cited

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