Quality Meets Structure: Generalized Reciprocity and Firm‐Level Advantage in Strategic Networks

Joakim Wincent · Sergey Alexander Anokhin · Daniel Örtqvist · Erkko Autio

77 citations0/0 files storedJournal of Management Studies

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Business Strategy and Innovation Customer Service Quality and Loyalty Innovation and Knowledge Management

Abstract

abstract In this paper we extend previous research by combining network structural and network process approaches. Specifically, in a six‐year, three‐wave study of 41 firms in two strategic networks, we found that the interaction between generalized reciprocity among a focal firm's partners and network tie intensity and betweenness centrality improved firm performance. No influences were observed for the interaction involving degree centrality and generalized reciprocity. Our research suggests that managers in strategic networks may need to consider the balance between relationship‐extensive and relationship‐intensive strategies.

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References

1991Firm Resources and Sustained Competitive Advantage 1973The Strength of Weak Ties 2004Firm resources and sustained competitive advantage 1985Economic Action and Social Structure: The Problem of Embeddedness 2001Econometric Analysis of Cross Section and Panel Data 1978Specification Tests in Econometrics 1990Foundations of social theory 1998Social Capital, Intellectual Capital, and the Organizational Advantage

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