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Global sport sponsorship
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Global sport sponsorship (2006)Global sport sponsorshipNot just intentions: predicting actual purchase behavior in sport sponsorship context (2021)Not just intentions: predicti…Consumer Perceptions of Sport Sponsor’s Corporate Social Responsibility Activities (2019)Consumer Perceptions of Sport…Fast food, fizz, and funding: Balancing the scales of regional sport organisation sponsorship (2018)Fast food, fizz, and funding:…Linking sport team sponsorship to perceived switching cost and switching intentions (2017)Linking sport team sponsorshi…Sports sponsorship effects on customer equity: an Asian market application (2015)Sports sponsorship effects on…Sponsorship effectiveness in professional sport: an examination of recall and recognition among football fans (2014)Sponsorship effectiveness in …Dynamic Effects of Sponsoring: How Sponsorship Awareness Develops Over Time (2014)Dynamic Effects of Sponsoring…Sport sponsorship decision making in a global market (2012)Sport sponsorship decision ma…Athletics Department Awareness and Action Regarding the Environment: A Study of NCAA Athletics Department Sustainability Practices (2012)Athletics Department Awarenes…The Extent of Global Alcohol Marketing and its Impact on Youth (2010)The Extent of Global Alcohol …Brand Images Causal Relationships in a Multiple Sport Event Sponsorship Context: Developing Brand Value through Association with Sponsees (2010)Brand Images Causal Relations…Strategic fit in international sponsorship - the case of the Olympic Games in Beijing 2008 (2008)Strategic fit in internationa…Scripting the nation: sport, mega-events, foreign policy and state-building in post-apartheid South Africa1 (2008)Scripting the nation: sport, …The grobal in the sporting glocal (2007)The grobal in the sporting gl…The Four ‘Knowns’ of Sports Mega‐Events (2006)The Four ‘Knowns’ of Sports M…Thailand—lighting up a dark market: British American tobacco, sports sponsorship and the circumvention of legislation (2006)Thailand—lighting up a dark m…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 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  • 2006The Four ‘Knowns’ of Sports Mega‐Events338 cited
  • 2007The grobal in the sporting glocal155 cited
  • 2008Scripting the nation: sport, mega-events, foreign policy and state-building in post-apartheid South Africa1106 cited
  • 2012Athletics Department Awareness and Action Regarding the Environment: A Study of NCAA Athletics Department Sustainability Practices91 cited
  • 2014Sponsorship effectiveness in professional sport: an examination of recall and recognition among football fans83 cited
  • 2014Dynamic Effects of Sponsoring: How Sponsorship Awareness Develops Over Time76 cited
  • 2012Sport sponsorship decision making in a global market64 cited
  • 2010The Extent of Global Alcohol Marketing and its Impact on Youth59 cited
  • 2010Brand Images Causal Relationships in a Multiple Sport Event Sponsorship Context: Developing Brand Value through Association with Sponsees33 cited
  • 2008Strategic fit in international sponsorship - the case of the Olympic Games in Beijing 200832 cited
  • 2021Not just intentions: predicting actual purchase behavior in sport sponsorship context27 cited
  • 2006Thailand—lighting up a dark market: British American tobacco, sports sponsorship and the circumvention of legislation26 cited
  • 2015Sports sponsorship effects on customer equity: an Asian market application24 cited

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  • 2019Consumer Perceptions of Sport Sponsor’s Corporate Social Responsibility Activities21 cited
  • 2018Fast food, fizz, and funding: Balancing the scales of regional sport organisation sponsorship21 cited
  • 2017Linking sport team sponsorship to perceived switching cost and switching intentions20 cited