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• 2017The effects of packaging localisation of Western brands in non-Western emerging markets18 cited
• 2008The role of culture in the determination of a standardized or localized marketing strategy13 cited
• 2018Deal proneness and national culture: evidence from the USA, Thailand and Kenya12 cited
• 2023Avaliação das respostas cerebrais dos consumidores da geração X e Y para o país de origem de vinhos: uma investigação experimental sobre o processamento cognitivo, preferência e valência emocional do etnocentrismo do consumidor e animosidade0 cited