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Personalized Discount - A Fuzzy Logic Approach
7 references·0 citing·22 second hop
Personalized Discount - A Fuzzy Logic Approach (2006)Personalized Discount - A Fuzzy Logic App…Financial Services Marketing (2013)Financial Services MarketingCustomer Equity: Building and Managing Relationships as Valuable Assets (2002)Customer Equity: Building and…Financial Services Marketing (2001)Financial Services MarketingCustomer Equity: Building and Managing Relationships As Valuable Assets (2001)Customer Equity: Building and…Fuzzy Set Theory and Its Applications (1993)Fuzzy Set Theory and Its Appl…Fuzzy set theory- and its applications (1991)Fuzzy set theory- and its app…Latent connectives in human decision making (1980)Latent connectives in human d…Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy (2000)Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy (2001)Customer Equity Management (2002)Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention (2010)Parasocial relationship effects on customer equity in the social media context (2016)A review of fuzzy set aggregation connectives (1985)Fuzzy integral in multicriteria decision making (1995)Models for production planning under uncertainty: A review (2006)Decision Making in a Fuzzy Environment (2007)A Detailed Study of Financial Exclusion in the UK (2005)Customer Perception, Customer Satisfaction, and Customer Loyalty Within Chinese Securities Business (2007)Service Convenience, Customer Satisfaction, and Customer Loyalty: Study of Indian Commercial Banks (2013)An application of soft sets in a decision making problem (2002)Soft set theory (2003)A fuzzy approach for supplier evaluation and selection in supply chain management (2005)Aggregation of fuzzy opinions under group decision making (1996)Deriving priorities from fuzzy pairwise comparison judgements (2003)Performance evaluation of Turkish cement firms with fuzzy analytic hierarchy process and TOPSIS methods (2007)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Customer satisfaction and loyalty in Malaysian Islamic banks:a PAKSERV investigation (2015)
this work references cited by second hop

References

  • 1993Fuzzy Set Theory and Its Applications2,921 cited
  • 1980Latent connectives in human decision making940 cited
  • 1991Fuzzy set theory- and its applications718 cited
  • 2001Customer Equity: Building and Managing Relationships As Valuable Assets491 cited
  • 2002Customer Equity: Building and Managing Relationships as Valuable Assets293 cited
  • 2013Financial Services Marketing142 cited
  • 2001Financial Services Marketing70 cited

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