Kształtowanie potencjału pracy w przedsiębiorstwie turystycznym

Abstract

Due to a service character of tourist enterprises, the basic role in its operations is played by human resources. Employees participating in the process of service provision become a part of the tourist product being created. Their attitude, behaviour, appearance determine the quality of the product perceived by the customer. Following this, the value and uniqueness of the qualifying potential become the most valuable asset of the tourist enterprise. Taking into account the above-mentioned facts, any activities which concern programming the development of employees' qualifying potential should be attributed a special role. Such activities should be of a complex character, consistent with the personal strategy applied by the company.

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