Mass Communication: Living in a Media World

Ralph E. Hanson

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Media Studies and Communication Journalism and Media Studies Media and Communication Studies

Abstract

I. INTRODUCTION TO THE MEDIA 1. Living in a Media World 2. Mass Communication Effects: How Society and Media Interact 3. The Media Business: Consolidation, Globalization, and the Long Tail II. PRINT MEDIA 4. Books: The Birth of the Mass Media 5. Magazines: The Power of Words and Images 6. Newspapers & the News: Reflection of a Democratic Society III. ELECTRONIC MEDIA 7. Audio: Music and Talk Across Media 8. Movies: Mass Producing Entertainment 9. Television: Broadcast and Beyond 10. The Internet: Mass Communication Gets Personal IV. STRATEGIC COMMUNICATION 11. Advertising: Selling a Message 12. Public Relations: Interactions, Relationships, and the News V. REGULATION AND CONTROL OF THE MEDIA 13. Media Law: Free Speech and Fairness 14. Media Ethics: Truthfulness, Fairness, and Standards of Decency 15. Global Media: Communication Around the World

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