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List of Illustrations Acknowledgments Introduction: Barrio Business, Barrio Dreams 1. Dreams of Place and Housing Struggles 2. Barrio es de Todos: Predicaments of Culture and Place 3. Empowered Culture?: Tourism, the Empowerment Zone and the Selling of El Barrio 4. Culture as Business and Business as Culture: On Corporate Headquarters, Museums, and the Education of El Barrio 5. The Mexican Barrio: Mexicans, Puerto Ricans and the Terrain of Latinidad 6. The Marketable Neighborhood: Outdoor Ads Meet Street Art Some Final Words Notes References Index
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