Article2010

Doing sensory ethnography in consumer research

Anu Valtonen · Vesa Markuksela · Johanna K. Moisander

73 citations0/0 files storedInternational Journal of Consumer Studies

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Retail Behavior Studies Consumer Behavior in Brand Consumption and Identification Participatory Visual Research Methods

Abstract

Abstract This paper is a contribution to sensory‐aware cultural consumer research. It suggests that while the audio‐visual domain is unquestionably a crucial ingredient of contemporary consumer culture, there is a pressing need to explore the role of the other senses as well. The study works towards a practice‐based culturalist approach to sensory ethnography, a perspective that allows consumer scholars to empirically account for the cultural aspects of the senses. Through an empirical case study on sport fishing, the paper scrutinizes the challenges and opportunities related to conducting sensory ethnography. In addition, it discusses the benefits of this approach in consumer research.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 73 citations exist upstream.

References

1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees 1951Homo Ludens: A Study of the Play-Element in Culture.2002Toward a Theory of Social Practices 1996Writing Ethnographic Fieldnotes.1995Writing Ethnographic Fieldnotes 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities 2010Strategies of Qualitative Inquiry

Cited by

2013Learning with nature and learning from others: nature as setting and resource for early childhood education 2019The Score Is Not the Music: Integrating Experience and Practice Perspectives on Value Co-Creation in Collective Consumption Contexts 2017Nosenography 2014A rhythmanalysis of touristic sleep in nature 2017Sociomateriality and Affect in Institutional Work: Constructing the Identity of Start-Up Entrepreneurs 2019An embodied approach to consumer experiences: the Hollister brandscape

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.